Survey Research Group

Mass Insight conducts quarterly surveys with Massachusetts residents to measure consumer confidence and opinions on topics impacting our state economy.

About Survey Research Group


For more than 25 years, Mass Insight, in partnership with Opinion Dynamics Corporation (ODC), has been conducting quarterly public opinion surveys and providing Survey Research Group (SRG) members with an unprecedented and highly cost-effective Massachusetts public opinion resource. Polling and briefings focus on strategic economic issues facing Massachusetts and the United States. Topics and issues include consumer confidence, the legislative agenda, state politics, economic competitiveness, healthcare, higher education, and key state industry sectors.

Quarterly convenings address member priorities and identify emerging economic issues. These invitation-only briefings are led by industry, policy, and political specialists who provide expert commentary on polling results and emerging trends. Your membership is access to a network of cross-sector experts providing insight to help you make informed decisions for your organization. Our syndicated reports enable our clients to garner support among their unique constituencies for critical competitiveness initiatives in business, on the ballot, in the legislature, and with the media.

Starting in 2016 Mass Insight will be utilizing the Survey Research Group to further support the Innovation Partnerships Network (IPN), Boston Financial Services Leadership Council (BFSLC), and Advanced Cyber Security Consortium (ACSC) initiatives. Our primary focus is to provide top-notch data and analysis on the contemporary issues facing these complex cross-sector initiatives.

Strategic Issues Reports

The strategic issues approach is valuable for SRG members interested in a high-level view of key issues that drive the Massachusetts economy. Leadership roles for each strategic issue are available through special sponsorship opportunities. The 2016 survey package will continue to feature key strategic issues facing the Commonwealth including:

•Cyber Security                  •Health Care                                 •Infrastructure/State Agencies

•Economy                           •Education & College Success    •Energy/Climate Change


In the Media

“Massachusetts consumer confidence hits 12 year high.”

Mass Live, February 20, 2015

“Local consumers are cautiously optimistic, Mass Insight says.”
WBUR, May 13, 2015

“The confidence index compiled by Mass Insight has increased 6 points from last quarter, CEO Bill Gunether expects this to continue.”
WBUR, August 20, 2015

“Consumer confidence has really taken off since I became Governor”

Governor Baker, November 24, 2015

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