Public Opinion Surveys
For over 20 years, Mass Insight Corporation, in partnership with Opinion Dynamics Corporation, has been conducting quarterly public opinion surveys and providing clients with a Massachusetts public opinion resource not duplicated anywhere.
Corporate client fees support proprietary survey research on a highly cost-effective basis. Polling focuses on the issues executives have identified as strategic concerns as well as on state government policies and investments that support economic growth.
Through quarterly Public Opinion Polling and Client Strategy Briefings, roundtable discussions which identify emerging issues and respond to client priorities, Mass Insight helps clients shape their public engagement in the state.
Clients in a variety of sectors (financial services, technology, higher education, health care, energy, and government), and partners in Mass Insight public-private leadership groups use specific survey data in the form of special reports to garner support among their own constituencies for critical competitiveness initiatives on the ballot, in the legislature, and with the media.
Quarterly Consumer Confidence
Since 1991, Mass Insight has tracked five Conference Board Consumer Confidence Index questions and later added the University of Michigan's Sentiment Index questions on big ticket purchases. Learn more...