Mass Insight Corporation

Global Massachusetts 2015

Alliance Projects

Science & Technology

Infrastructure

Consumer Confidence

Home > Corporate Client Group

Corporate Client Services

Quarterly Public Opinion Polling and Client Briefings

For nearly 20 years, Mass Insight Corporation, in partnership with Opinion Dynamics Corporation, has been conducting quarterly public opinion surveys and providing clients with a Massachusetts public opinion resource not duplicated anywhere.

Corporate client fees support proprietary survey research on a highly cost-effective basis. Polling focuses on the issues executives have identified as strategic concerns as well as on state government policies and investments that support economic growth.

Through quarterly Public Opinion Polling and Corporate Client Briefings, roundtable discussions which identify emerging issues and respond to client priorities, Mass Insight helps clients shape their public engagement in the state.

Clients in a variety of sectors (financial services, technology, higher education, health care, energy, and government), and partners in Mass Insight public-private leadership groups use specific survey data in the form of special reports to garner support among their own constituencies for critical competitiveness initiatives on the ballot, in the legislature, and with the media.

Quarterly Polling and Report Schedule:

Winter — Special Analysis: Annual State of the State Report, Annual Commuter Attitudes Report on Transportation and State Agency ratings
Spring — Special Analysis: Annual Report on Higher Education/Science and Technology; Annual Consumer Attitudes Report on Healthcare
Summer — Abbreviated tracking and quarterly analysis on consumer confidence and the economy
Fall — Special Analysis: Public Schools, Education Reform, Math and Science

Quarterly Consumer Confidence Index

Since 1991, Mass Insight has tracked five Conference Board Consumer Confidence Index questions and later added the University of Michigan's Sentiment Index questions on “big ticket purchases.” The Index is posted on our web site and distributed to the press.

Special Public Opinion Reports

Commuter Attitudes Report on Transportation
Consumer Attitudes Report on Healthcare

These special reports summarize the important issues and themes emerging from the public opinion research and client roundtable discussions. Clients use them to garner support among their own constituencies for special initiatives.